Buyer resources

Make the product brief clear before comparing suppliers.

For adhesives, sealants, paints and coatings, the right enquiry starts with the job, the substrate, the market and the commercial format—not just a product name.Start an enquiry
Quick answer

What makes a useful B2B sourcing brief?

A useful brief states what the product must do, where it will be used, the materials involved, the destination market, pack requirements and estimated quantity. It then gives every supplier the same information, so samples, documents and prices can be compared on a like-for-like basis.

Four preparation steps

Prepare an enquiry that can be answered accurately.

01

Product and application

Name the product or describe the job it needs to do, the materials involved and the expected conditions.

02

Market and packaging

Share the destination, pack size, label language, artwork requirements and estimated quantity by SKU.

03

Technical review

Ask about the relevant product information and document route for the exact grade under discussion.

04

Sample and approval

Keep the product code, sample reference, application result and artwork revision aligned before a larger order.

Before an order

Keep product, pack and approval references connected.

For a private-label or export order, the technical discussion and commercial details should refer to the same confirmed product code and revision.

Buyer questions

Frequently asked questions.

What details should a B2B product enquiry include?

Start with the product or application, the materials or substrate, the destination market, preferred pack format and estimated quantity. Photos, an existing specification or a reference product can help make the discussion more specific.

Which product documents can be discussed before an order?

The applicable product brief, technical information, packaging details and document requirements can be reviewed for the specific item and destination market. Availability and final documentation depend on the confirmed product and order requirements.

How should a buyer compare samples from different suppliers?

Give each supplier the same written brief, test representative samples on the intended substrate and record the application conditions. Compare the exact product code, packaging, technical information and limitations—not only the initial appearance or unit price.

What should be agreed before private-label packaging is printed?

Confirm the product code, net content, pack format, artwork revision, label language, required warnings, batch coding, carton details and destination-market responsibilities before production is released.

Turn your requirements into a clearer enquiry.

Share the product, application, destination market, preferred pack and quantity. We will discuss the applicable product and order options.

Send requirements